Less Plastic, More Communication and 100% Reliable

eTray® by SEALPAC is an innovative and sustainable packaging solution for meat, poultry, seafood and convenience products under modified atmosphere. The high-quality cardboard base, which can be fully printed on the inside and outside, hence allowing for attractive designs and offering plenty of space for communication, has a thin plastic inner layer that purely provides the sealing and barrier function. The trick: easy separation of materials after use.

The trays are pre-fabricated by means of a special thermoforming process. Owing to their highly stable, uninterrupted sealing edge, each tray is reliably sealed under MAP to ensure the safest packaging process. The innovative eTray® is suitable for denesting and allows for smooth transport across the packaging line. Compared to common trays in the market, up to 40% less plastic will be used, depending on shape and size.


  • Sealing under MAP with 100% process security

  • Up to 40% reduction in plastic compared to common MAP trays

  • Optimal communication possibilities

  • Fully separable in plastic and cardboard

  • Available on all SEALPAC A-series traysealer

IFFA 2019 - The Leading International Trade Fair for the Meat Industry

IFFA 2019 - The HSP team participated at both the SEALPAC and ESPERA stands during this amazing industry trade show in Frankfurt. We sincerely want to thank all our Canadian customers who stopped by, as we shared sustainable packaging solutions (SEALPAC) and innovative weigh price labeling solutions (ESPERA) with you.

European Carton Excellence Award Winner 2018


Simply Ingenious

A simple straightforward product, suited for almost any content: meat, seafood, vegetarian food, cheese … Powerful POS presentation print on both sides with strong colours using low-migration inks. A barrier is integrated to protect the food from any migration. The packaging sets a new durability standard in many ways, offers an eco-friendly, new and unique way of presenting fresh food on the shelf. With the optional euro lock, the products can be presented hanging in a cooler.
The concept provides a large printed surface and at the same time transparency to see the product, whilst the content is perfectly protected. The packaging uses 75% less plastic compared to a conventional tray or shrink packaging without any loss of product quality. The integrated recycling tab enables consumers to easily split both materials for recycling. The pack is made predominantly from renewable cartonboard, instead of a plastic shell.

Jury comments

When you consider the mountains of plastic and styrofoam currently used in the packaging of meat products throughout Europe and how much of that material is being avoided through this innovation, then this really is a worthy winner that is helping to ‘save the planet’.

Seafood processor Vega Salmon A/S in Denmark turns to SEALPAC’s sustainable FlatSkin® system 

 SEALPAC‘s FlatSkin® system at Vega Salmon in Denmark. Perfectly suitable for an attractive vertical presentation at retail.

These days, more and more skin packs are conquering the retail shelves around the world. The advantages of the skin packaging system are obvious: securely sealed under deep vacuum, food products have a significantly longer shelf life and can be presented in a much more attractive way. By launching FlatSkin®, SEALPAC now offers a revolutionary solution that combines the sought-after skin packaging process with a plastic reduction of up to 75%. Danish seafood processor Vega Salmon A/S is one of the early adopters of the FlatSkin® packaging system for its hot-smoked salmon products. 
True innovation and optical highlight
SEALPAC’s recently developed FlatSkin® system combines an attractive product
presentation and extended shelf life with a highly sustainable use of packaging materials. Instead of common plastic skin trays, the FlatSkin® system uses cardboard
carriers that allow for double-sided printing, hence offering optimal space for product
information whilst providing unique branding opportunities. Some manufacturers may
even dispose of their traditional cardboard sleeve. 
A highly transparent barrier skin film fixates the product directly onto the flat cardboard carrier, which has been coated with a polymeric protective layer. This layer provides stability to the cardboard and forms a reliable barrier against grease, moisture and oxygen. FlatSkin® packs are perfectly suited to vertical presentation (e.g. hanging or
standing), making them true eye-catchers at retail. In addition, the tight-fitting skin film provides an attractive 3D effect that highlights the content to the fullest. 
Renewable materials, separate disposal

The FlatSkin® system uses cardboard carriers made from bleached or unbleached fibre, 
which can be printed on both sides by means of low-migration printing inks and
varnishes. After taking out the product, the thin polymeric layer is easily removed from the cardboard to allow for separate disposal. As such, the FlatSkin® system achieves a
plastic reduction of up to 75%, hence providing an answer to the food industry’s
increasing demand for sustainability. FlatSkin® is suitable for a wide range of product
segments, such as fresh meat, cheese, poultry and seafood. 
Early adopter in Denmark
Renowned Danish seafood processor Vega Salmon A/S (www.vega-salmon.dk), with
its head office in Kolding, is one of the first users of the FlatSkin® packaging system
for its hot-smoked salmon products, which it supplies under different brand names to
various retailers. The products are manufactured on a SEALPAC A10 traysealer with
8-impression tooling for cardboard carriers measuring 260 x 130 mm. Each carrier has
a double-sided print and hanger hole, which, combined with SEALPAC’s unique OnTrayCut system, allow for an attractive vertical presentation at retail.