European Carton Excellence Award Winner 2018


Simply Ingenious

A simple straightforward product, suited for almost any content: meat, seafood, vegetarian food, cheese … Powerful POS presentation print on both sides with strong colours using low-migration inks. A barrier is integrated to protect the food from any migration. The packaging sets a new durability standard in many ways, offers an eco-friendly, new and unique way of presenting fresh food on the shelf. With the optional euro lock, the products can be presented hanging in a cooler.
The concept provides a large printed surface and at the same time transparency to see the product, whilst the content is perfectly protected. The packaging uses 75% less plastic compared to a conventional tray or shrink packaging without any loss of product quality. The integrated recycling tab enables consumers to easily split both materials for recycling. The pack is made predominantly from renewable cartonboard, instead of a plastic shell.

Jury comments

When you consider the mountains of plastic and styrofoam currently used in the packaging of meat products throughout Europe and how much of that material is being avoided through this innovation, then this really is a worthy winner that is helping to ‘save the planet’.